Ezra Firestone – Smart Email Marketing 2.0
Archive : Ezra Firestone – Smart Email Marketing 2.0 Digital Download
Salepage : Ezra Firestone – Smart Email Marketing 2.0
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MODULE 1:Understanding Email
Before we start on campaign strategy, let’s begin with a breakdown of how emails actually work: The different types of emails, how to structure a successful email and my top conversion tips. Then, we’ll look in-depth at how to get people on your email list.
MODULE 2:Email Automation Flows: Part 1
In this module, we look at automation flows — i.e., the sequences of emails that go out automatically based on user behavior — that I use in my brand, starting with my Post-Purchase Automation Flow. Learn how to copy every email sequence in this automation so you can reduce refunds while increasing engagement, reviews and repeat customers.
MODULE 3:Email Automation Flows: Part 2
In Module 3, we continue looking at email automation as I cover the rest of the flows that I send people based on their behavior. I show you in specific detail how to copy my Customer Win-Back Flow, Sales Cycle Abandonment Flow, Cart Abandonment Flow, Welcome Flow, and more.
MODULE 4:Email Campaigns
Now we move on from automated emails to manually broadcasted emails.
In this module, you will learn the email broadcasts I send out to different segments of my email list. Then, we’ll dive deep into the anatomy of a “sale event” (where most businesses generate 50-65% of their email revenue).
MODULE 5:Sale Events
Now that we know the structure of a sale event, we’re going in-depth into how to set up different manually broadcasted promotional campaigns.
In Module 5, you’ll learn all 3 of my go-to sale events: the 8-day Double Down, the 1-day Double Down and the 4-day Price Hike.
MODULE 6:List Health for List Wealth
In Module 6, you’ll learn 5 tips to keep your email list healthy to improve deliverability and make sure your flows and campaigns are as effective as possible. Then, learn how to set up a Sunset Flow, an email automation designed to reactivate unengaged users and get lost subscribers off your list.
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