Dan Kennedy – Powerful Price Positioning
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What you think you know about pricing may be handcuffing you. Free yourself from marketplace dictates on pricing and discover the methods used by the top value-associated brands to reset value concepts in the minds of customers.
As a consumer, if you’ve ever stood in line to buy an expensive cup of coffee, saved to vacation at a premiere amusement park, or purchased a must-have smartphone, you’ve bought-in to the strategic pricing principles taught in this course. Learn how to command that type of pricing power in your marketplace.
Now you can learn and implement their strategies, whether you sell to clients, consumers, patients, B2B, or B2C, and whether you sell online, via warehouse, brick and mortar, or showroom.
Whatever your business, customer behavior and motivation are key to pricing. An applied understanding of those concepts to your pricing strategy can double or even triple your revenue from the same amount of merchandise.
Some examples of the concepts covered in this course:
– How to make competitor’s prices irrelevant in the minds of your customers
– How a price discounting strategy can actually command and justify higher prices
– Not only get your price, but attract more buyers to it
– How to gauge your market’s willingness to pay
All this and more is taught in this concentrated course on pricing strategy created by GKIC Founder Dan Kennedy.
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