Andrew Warner – Bot Academy
How To Build Profitable Chat Bots & Get Paid To Do It
Chat bot campaigns are 4x – 8x more profitable than emails
You can charge $1000 to $6000 per bot campaign
Chat bots are the new email
“Learn How People Like Mary Are Making $12,000+/mo Building Bots For Businesses.”
“Holy crap, our click-through rate is 33%+ on these….”
We couldn’t believe what we were seeing from our first tests with chat bots.
On our email list of over 125,000 people, we see click-through rates of only 1% to 6% at most.
Now that we are using Messenger bots, we’re seeing click through rates of 33%+.
We started teaching this to some of our loyal students in our private group, and almost overnight they were getting offers of $2,000+ to build other people chat bots!
…Larger companies, like the one I angel invested in called Assist, charge $100,000+ to build bots for bigger corporations.
This is when I knew something had shifted in the internet landscape….
Photo of Andrew Warner
Hi, I’m Andrew Warner, founder of Mixergy
After graduating from college, I built and sold an online greeting card company that did over $30 million in sales, and then built Mixergy.com into the most respected business interview site where I help entrepreneurs learn from people like Gary Vaynerchuk, Barbara Corcoran, & Joe Gebbia (founder of Airbnb).
For years I interviewed founders, and they kept telling me how email marketing is the most effective thing they do.
But the more I talk to them in private, the more they’re admitting that it’s getting harder to collect email addresses and build an audience, and harder to get people to open emails and even harder to get real sales from email.
Have you noticed that, too?
I’ve seen the same thing with our marketing emails.
Emails have bad open rates. Bots have amazing open rates!
I realized it’s because of the two problems with email marketing…
- Too much email
I asked my friends on Facebook to post screenshots showing how much unread email they have. This inbox image is pretty typical.
Every marketer is hitting people’s inboxes. So when you send your message, you have to compete with every freakin’ email in there.
It’s an endless box of stress.
- People LOVE using messaging apps more than email
I realized that even when I talk to my team about the marketing emails we plan to send our list, I use messaging apps to communicate with them.
People LOVE messaging apps.
They make sending messages so fast.
The responses you get are shorter and easier to read.
And they’re just more fun.
Think about the last person you kissed or the person you do the most work with. Do you talk to them via email? Or do you use a messaging app?
So I tried an experiment…
If messaging apps are how people prefer to communicate, can I use those apps to reach my audience? Would they open and click what I send? Would they buy?
So I tested it. And what I saw blew my mind…
I got 80% open and click rates.
Who the hell is getting 80%+ open rates in email ?! Pretty much no one, that’s who. I thought maybe it was just my Mixergy audience. Maybe they’re just a little bit crazy or advanced or different. 😉
So I started talking to other people who are using messaging apps to communicate with their people, and they’re saying it’s not at all unusual-80% is high, but over 50% was not at all unusual.
It’s not unheard of.
The engagement rates are so high because marketers haven’t saturated this channel. And because it’s so quick to check Facebook Messenger that people just open it up to see what’s there.
Compare that with the average email open rate of about 20% and click rates of 2-5%, according to MailChimp.
“But Andrew, my email open rates don’t suck THAT bad…”
If your email open and click rates are higher than MailChimp’s average, that doesn’t surprise me at all.
But are they 80%? Probably not.
So why aren’t we trying to get a piece of this 80%? Why are we still living in email only?
Look, I’m not saying email is dead. If it’s working for you, keep doing it. I’m saying that you also need to know about THIS, too, because the open rates and engagement are too good to ignore.
And I’m excited about this for another big reason…
Besides the killer open rates and conversions, this is the next big thing in marketing and sales.
Just like how email took over snail mail.
Right now, you can join me at the beginning of a movement, BEFORE your competition jumps on the bandwagon and saturates the market.
For me and my team, there’s no going back. The opportunity in marketing with messaging is too big to ignore.
And not only does this get results…it’s freaking fun to run these Messenger campaigns! It’s magical to see what happens when you create a sequence, run it, and start hundreds of conversations with potential customers!
I want to show you how to do this, too.
To do that, I’m introducing Bot Academy.
Bot Academy is a 5-week course that will teach you everything you need to know to create a successful marketing campaign with Messenger.
Bot Academy includes:
Week 1: How to build your bot (If you can use MailChimp or Aweber, you have the technical skills to do this)
Even if you don’t know how to code, in this step-by-step video screencast, I’ll show you how to setup your first campaign, add messages, drip it to your audience, and follow up. You’ll be building your bot alongside me.
Week 2: How to write your chat bot script (that converts super high, and is designed to sell).
In this module, I’ll show you how to write short-form, persuasive copy…even if you’ve never written sales copy before.
Plus, you’ll learn a tip we discovered for increasing click rates by 20% and how to create a funnel that leads to a sale.
Week 3: How to get people to opt-in (And get signups 4x to 8x cheaper/faster).
I’ve seen a lot of people who build great bots…but no one signed up. So then they think bots are a waste of time, when really, they screwed up. You can’t expect someone to come to you and subscribe to your bot. You have to promote it. In this module, we’ll show you how.
You’ll learn how to do one-click subscription, how to automate it, how to incorporate your bot with your other marketing campaigns, and more.
Plus, we’ve written custom code to that increases bot subscriptions even more. You’ll get lifetime access and clear instructions on how to use this code, exclusively available to Bot Academy students.
Week 4: How to get clients (Like how we trained Mary to get to $12,000/mo in less than 4 months).
The secret is showing your potential clients just enough so that they understand how bots work and see how it’ll deliver a clear ROI, but not so much that they get overwhelmed. We’ll show you exactly how to do that, along with how to do a demo that closes the sale.
You’ll also get a template you can use inside Pipedrive, a sales management app, to help you close sales and stay accountable.
Week 5: Advanced Optimization (We’ll work directly with the group to improve everyone’s bots and give personalized help when needed).
This is where we go deeper into bots. We’ll show you how to add more intelligence to your bot, how to combine different bots, how to mix bot platforms, how to get tracking data, how to collect payment, and more.
And, I’ve also put together a special bonus package:
Bonus 1: One year of free Messenger marketing software, so you don’t have to pay anything to run your campaign… ($600+ value)
You won’t have to pay for anything else once you enroll in the course, we got you covered.
Bonus 2: A listing as one of my certified Messenger campaign consultants. ($1,000+ value).
When a business comes to me and wants one of these campaigns, I’ll refer them to the certified people in that directory.
Bonus 3: Five group coaching call sessions during the course ($2,500 value).
I’m on these group calls, and will personally make sure your questions are answered. We’ve never let anyone leave the call without addressing their issue. We also bring in guest experts on these calls. And you can also get one-on-one help with Tam, a Messenger expert, during his office hours.
Bonus 4: A swipe-able campaign template you can use with your clients (a $1,000 value).
You can make your course investment back when you use it with just one customer, but of course you can use it over and over again!
My promise to you is that if you do the work, at the end of this program you’ll be creating Messenger campaigns that convert.
Total Bonus Value: $5,100
So we all know bots are awesome, they have a super high ROI, and right now is the best time in history to charge for them…
But let’s hear what Bot Academy graduates are saying… and SELLING!
“I probably got the investment back before the course even started, like when we were all just networking.”
Kelly Garrett, who now has multiple paying clients, upwards of $1,500 each!
“The course has been awesome. The community is amazing. So if you’re considering it, I highly recommend it.”
“The pluses for me in this course were that it’s short, sweet, packed into a certain period of time, and if you can just say, ‘Okay, I got this month to do this,’ you’re going to be in a totally different place at the other end of it.”
“If you’re coming from a position like myself, not having a lot of experience, I would say we’re seeing experienced people out there making mistakes that Andrew’s kept us from making, so I think that the course is very beneficial.”
“You can be a lonely wolf and be on your own and try to find it out on yourself. And that will cost you also a lot of time and a lot of money, so don’t bother. Just go out to be in a cohort of people and you will see that you will benefit much more, that your level will go up much faster. That’s what I experienced now in these four weeks. I would never have had this level of expertise on chat bots without this group and without this course.”
And many of our students are getting PAID to create Messenger campaigns for clients. (We teach you how to do that in the course.)
“I landed nine paid clients in less than two months after going through the course.”
Mary Kathryn Johnson
“I told [my client] that since this is new for me…we’ll run a seven day free trial with ads. And if that goes well, then he can charge me on a retainer basis. Something like, I don’t know, $1 to $1.5k a month, or 25% ad spend. It worked out.”
“[To get my first client] I reached out to my personal network, you know, first-degree friends. I started thinking, ‘Who might be able to be a decent fit?’ Once I have this first client showing these open rates, or at least being able to refer to some of these open rates and saying, ‘Hey, this is our client, and this is what they’re seeing now, this is real,’ it makes selling [to more clients] a lot easier.”
“To my surprise, it was easier than what I expected [to get my first client]. It was nothing salesy. I was being honest with the person. I think that’s what helped me close that sale.”
Angel Francisco Anderson
Still have some questions?
Here are the answers to the most common questions I’ve been asked about Bot Academy.
Q: I don’t use Facebook or messaging personally, so how can this really work?
A: A: That’s okay. Because other people DO use it. The Facebook Messenger app has more than 1.2 billion monthly active users (not downloads, *active* users), so you’ll be reaching a huge market.
And think about it like this…
When email was a new thing, lots of people said, “I never use email. Why not pick up a phone?” Now pretty much everyone uses email on a daily basis. The companies that jumped into it quickly seemed crazy at first, but they were able to lock in subscribers fast.
Q: Why Does Facebook Want Businesses To Use Chat Bots?
A: Facebook is actively trying to get businesses to use chat bots because it keeps people on the Facebook platform. This means they WANT Messenger Bots to catch on!
It’s actually CRITICAL to Facebook’s business. They are running out of ad space on their main platforms and need a new place to serve ads, which they will eventually do with Messenger.
Feels good to know Facebook wants help you sell chat bots to businesses, right?
We’re going to focus this course on reaching customers inside Facebook Messenger because Facebook is encouraging this. They want the Messenger app to replace email. Already 1.2 billion people use it every month. Now they’re encouraging companies to reach people via Messenger to increase the app’s lock in.
That’s why they worked with PayPal to send receipts via Messenger. And enabled TechCrunch to send their articles via Messenger. And why they keep trumpeting all the possible ways companies can use Messenger instead of email.
Q: Do chat bots annoy customers or do customers like them?
A: We’ve found that customers actually PREFER these messages over email in huge numbers, but only if they are written right.
Mixergy Email Click Throughs: ~20% Mixergy Chat Bot Click Throughs: 85% (that’s INSANELY high for clicks)!!!
For one thing, the messages are shorter and easier to read than email. Also, it’s a lot more interactive and fun, since you can add buttons, gifs, and more. And finally, readers can unsubscribe from anything in Facebook Messenger using one swipe.
Not only do we teach you best practices so you can avoid feeling spammy and intrusive, we’ll show you how to create bots that people LOVE and even SHARE. We make sure we train people to use short messages and send only helpful content that customers want.
We’re not in the business of spamming people, and never promote practices that would annoy customers.
Q: What exactly is inside this course? What can I do with it?
A: This course will show you everything you need know to create a Messenger marketing agency. You can use what you learn to use Messenger to promote your clients’ products, or your own. This means you can either use this knowledge to make your own chat bots on your own websites/business, or charge others to make chat bots for them.
And there’s also the special bonus package:
Bonus #1: One year of free Messenger marketing software, so you don’t have to pay anything to run your campaign… ($600+ value)
Bonus #2: A listing as one of my certified Messenger campaign consultants. When a business comes to me and wants one of these campaigns, I’ll refer them to the certified people in that directory. ($1,000+ value)
Bonus #3: Five group coaching call sessions during the course ($2,500 value). I’m on these group calls, and will personally make sure your questions are answered. We’ve never let anyone leave the call without addressing their issue. We also bring in guest experts on these calls. And you can also get one-on-one help with Tam, a Messenger expert, during his office hours.
Bonus #4: A swipe-able campaign template you can use with your clients (a $1,000 value, when you use it with just one customer, but of course you can use it over and over again).
Basically, The Bot Academy will take you from never having built a bot to building one that converts like crazy, for yourself or for paying clients. (Or hey, why not both?!)
Q: How much support do I get through the course?
A: There are recorded trainings, weekly live trainings with Andrew and Tam, and office hours.
And because I want to do everything I can to make sure every Bot Academy student is successful, I’m offering a special guarantee…Take 14 days. If you do the work you start struggling, falling behind, or even if you just start wondering if this is really for you, let’s chat. If it’s not a problem I can help you solve, I’ll give you a full refund.
We proudly stand behind EVERYTHING we sell, and Bot Academy is no exception. We’re confident if you spend the time to watch the videos and join the live calls (or watch the recordings), you will be able to build chat bots yourself and keep this valuable skill for life. When you join The Bot Academy, I’m personally invested in your success.
What’s the investment to join Bot Academy?
Your investment for Bot Academy will be $2,000.
That’s a fantastic value, as so many of the Bot Academy students pay for the entire course from just one client!
In fact, they often pay for the course over-and-over from just one client!
Here’s Mary’s results from learning chat bots from us, then charging clients:
My monthly income from bot building is currently $12,000. I charge between $1,000 to $6,000 set up fee and between $500 to $2,000 per month retainer for iteration and maintenance.
and she isn’t along at all!
Low end: $100/month. Average: $2,000 to $6,000 plus $1,000/month retainer. High end: $4,000 plus retainer.
Our students are charging a minimum of $1,000 for the setup fee alone, and then there are the ongoing monthly maintenance fees.
Now if you’re thinking, “But Andrew, I don’t want to build bots for clients. Is this course still right for me?”
Well, take whatever your annual revenue is from email marketing and multiply it by four. Because with Messenger campaigns, we’ve seen that you can get four times the open rates you’re getting in email. As long as your conversion rate stays the same (and I bet we can even get it higher with bots), you could multiply your revenue significantly.
Use these calculators to see how much you could earn by selling bots
How much would you charge per bot?
How many can you sell per month?
You could be making:
What is your current revenue from email marketing?
You could be making:
That’s the potential with bot campaigns.
So…that’s the ROI you can make through Bot Academy.
And then you’re also getting a bonus package (total value of $5,100+) that includes:
One year of free Messenger marketing software ($600+ value)
A listing as one of my certified Messenger campaign consultants ($1,000+ value)
Five group coaching call sessions during the course ($2,500 value)
A swipe-able campaign template you can use with your clients ($1,000 value)
And yet even with those bonuses and the revenue you’ll make from building bots… You won’t pay even $5,000 for Bot Academy…
In fact, right now, Bot Academy is open for enrollment for just $2,000.
Land just one client, and you’ll make your money back. Every client you get thereafter is straight ROI. And remember, there’s a 14-day guarantee, so you can try it out risk-free.
But this price will change as we collect even more testimonials and student results. This is the very best price I ever plan to offer for Bot Academy.
(And yep, there’s a payment plan. Just click the button below for the details…)
I’ve seen what happens when you ignore the next big thing…
and it’s not pretty.
Photo of Andrew’s old office in Manhattan
When I was 24 yrs old, I owned a company in Manhattan. I remember that rent alone for the office space was $1.2 million.
We invited an old-school direct mail marketer to the office one day. We wanted to know how he wrote copy back then…to see what we could learn from him and apply to email.
I’ll never forget what he said when he came into our office and saw that we had a floor of space in midtown Manhattan…
“Wow? Email built all this?”
Later on he admitted, “I missed email.”
He was SO good at direct mail marketing. He knew how to target, how to use gimmicks like scratch off offers, and how to make a whole lot of money at it.
“We got lazy and weren’t paying attention to email,” he said. “So now I want to see what you younger guys are doing with email.”
By then it was too late, though. We were too big for him to catch up to, with 20+ million email subscribers. He was too far behind.
After the guy left, I remember my CFO saying, “That was a splash of cold water. We could be that guy one day.”
No way. I’ll never be that guy.
And that’s why I’m talking about marketing with Messenger today.
People under 30 aren’t doing email as much. They’re on messaging apps.
This is what’s next, and if you ignore it, if you wait until the market is flooded the same way our inboxes are getting flooded with email…
…then you just might end up like the direct marketing guy. A dinosaur. Extinct.
Don’t be that guy. Let’s get in front of this movement before anyone else.
graph showing hyper growth after Facebook announced Messenger has 600 million active users and chat bots will be added.
Andrew Warner Holding Messenger Phone and Bot
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